Nouveau designers take great pride in the success and process thats involved in the design chemistry. Their attention to detail and longstanding reputation of being able to deliver is paramount to their clients.
Nouveau designers see every new space as a blank canvas, working closely with their clients to help them create the spaces of their dreams. Every project has its own unique quality and relevance to the client's needs and desires. Our designers take a lifestyle approach to design and are able to improve the lives of others by finding inspired solutions that work.
Not only have our designers established relationships with the best trades and craftsman within the industry, but also in their hometown of Ormond Beach, Florida, and around the world ensuring perfectly designed and executed fixtures and furnishing, entirely bespoke for every project. 
Rita & Edgar, Owners of Nouveau 
As partners in business and in life, Rita and Edgar bring to the table a wealth of creative experience, a positive attitude, humor, and a true desire to make a difference. Embracing the great community of Ormond Beach, Florida, as their home base, they have more than 40 years of combined experience ranging from breaking ground to the finished design.

This highly capable team welcomes the opportunity to work with discerning clients — personable, engaging individuals who are open to new ideas, have the willingness to trust the creative process and the means to implement our shared vision.

Both Rita and Edgar are equally passionate in their belief that a beautiful, well-designed environment has a profound impact on the quality of people's lives — fostering peace of mind, creativity, prosperity — and in improving personal relationships. They approach each project with a high level of consciousness and intention that the final result will truly support their clients’ life goals.  


Sally Ann Sancto, Interior Designer at Nouveau

interior design teamSally Ann Sancto moved to St. Augustine in 2017 from Atlanta, where she enjoyed a design career of more than 20 years and worked with multiple builders, a wide range of clients and families on projects ranging from small condos to mega mansions, commercial common spaces, vacation homes and yachts.
Sally's passion lies in understanding her clients wants and needs so that every job is a unique expression of their vision combined with functionality, flair and a sense of sophistication. Designing and building a unique waterfront home for her family has brought a new appreciation for coastal living and all it has to offer.


interior design team

Erica René Potash  

A city girl relocated to the Daytona Beach area in 2018, Erica is excited to bring her years of Manhattan inspiration to the South. An avid painter, a not-so-secret cat lady, floral enthusiast and antique book collector, Erica is a graduate of the New York School of Interior Design where no detail is too small or overlooked. 

 With a focus on holistic design, spaces are designed to be lived and grown in, truly creating a room that feels like it has always been home. Erica specializes in layering, textures, maximalism and combining the unexpected; but don’t be afraid! She boasts dozens of client reviews praising her patience and dedication to prioritizing the clients needs first and foremost.